 Our expertise in Google is unmatched; from our advanced techniques in campaign structure to creative design and development you’ll gain peace of mind while outperforming the competition. We've outlined below our approach to Google AdWords campaign management.
Phase 1: Strategy Formulation & Implementation
- Keyword Research
Uncovering the keywords that produce the highest ROI is the key to campaign success. Our initial keyword research is supplemented with continuous keyword research during the life of the campaign to maintain long-term success and continually understand consumer behavior.
- Landscape & Competitor Analysis
We conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of Google to understand the competitive landscape and formulate our strategy.
- Google AdWords Campaign Structure
Managing a successful AdWords advertising campaign starts with proper campaign structure and organizational design. Our campaign structure provides a foundation for our advanced campaign management.
Phase 2: Campaign Management
- Advanced Strategies Within Google AdWords
Our advanced approach and strategies separate us from our competition. From finding the equilibrium between CTR and Max CPC to creative strategies our advanced strategies will give your campaign the professional expertise that has become essential in today’s ultra-competitive search marketing landscape.
- Structured Testing & Analysis
Continuous testing and pooling is essential for long-term success. From changes in consumer behavior to competitive pressures it’s essential to continual test all facets of the campaign. Our testing consists of:
- Campaign strategy testing
- Keyword testing (keyword matching, new keywords, etc.)
- Ad creative testing (offers, calls to action, image ads, etc.)
- Landing page testing
- Maximizing AdWords Features
A deep understanding of the AdWords system allows for advanced strategies that can result in significantly lower costs and higher acquisitions than your competition. Our expertise covers:
- Content match
- Keyword matching
- Negative keywords
- Keyword geo-targeting
- Image ads
- Dynamic keyword insertion
- Conversion tools
- Reporting
- Maximizing the Google client rep’s value
- Click verification and fraud monitoring
- Sophisticated Reporting
Our clients are kept abreast of the entire performance of their ppc advertising campaigns through sophisticated reports that provide a complete picture of their campaign’s status.
Our understanding of the elements that can impact a campaign and their overall synergies allow our clients to achieve success above and beyond their competition. If you’re ready to gain and sustain a competitive advantage in the major pay-per-click search engines please send us an email or call 1-800-810-4736 today! |
