Our unique approach to pay-per-click management allows our clients to outperform the competition and gain peace of mind. We align our research and strategies with your campaign goals. It’s equally important for us to understand your customers and their behavior in the ppc search engines. Below you’ll find our two phase approach to ppc management and consulting.  View visual
Phase 1: Strategy Formulation & Implementation
In the first phase of strategy formulation and implementation we conduct thorough keyword and consumer behavior research before we apply specific strategies to the campaign. We set short and long term goals as well as specific benchmarks for individual campaign elements. We also plan our testing schedule throughout the course of the campaign.
- Keyword Research
Our expert keyword research provides the foundation for our goal of long term success. We take a comprehensive approach to keyword research and work extensively with you throughout the research process.
- Landscape & Competitor Analysis
Understanding the current competitive landscape helps us develop our goals and objectives for the campaign. We conduct a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis before formulating our long-term strategy.
- Campaign Structure
Proper campaign structure gives us flexibility to implement our advanced bid strategies, conduct our testing campaigns, and perform continual keyword research. A well structured campaign can allow for greater campaign management and analysis.
Phase 2: Campaign Management
Our daily campaign management includes executing advanced pay-per-click strategies, structured testing, detailed analysis, and finally providing detailed reports to our clients.
- Advanced Pay-Per-Click Strategies
Whether you’re advertising in Google AdWords, Overture, or other pay-per-click search engines it’s vital to develop and implement strategies that outperform the competition. Our advanced strategies will give your campaign the professional expertise that has become essential in today’s ultra-competitive search marketing landscape.
- Structured Testing
We understand consumer behavior is constantly changing, competitors are always threatening, and success can be short-lived. That’s why we put together a comprehensive testing strategy to constantly improve the campaign and adjust to changes in the advertising environment.
- Continuous Analysis
Spotting performance trends before your competition is essential. Our relentless campaign analysis is invaluable to long-term success and shapes our future and ongoing campaign strategy.
- Reporting
Our clients are kept abreast of the entire performance of their ppc advertising campaigns through sophisticated reports that provide a complete picture of their campaign’s status.
If you’re ready to gain and sustain a competitive advantage in the major pay-per-click search engines please send us an email or call 1-800-810-4736 today! |
