By maximising the visibility of your listing, the greater your chances are of attracting both active and passive buyers to deliver optimal outcomes for your vendor

Get better outcomes for your vendors using social media

Knowing you are doing everything to secure the best price for your vendors is paramount to success.  Creating an atmosphere that promotes competition between buyers will assist you in achieving the best possible price for your vendor.

 There are two distinct types of buyers: 

  1. Active Buyers – these buyers proactively seek out the best deals by researching extensively.  They are regularly looking at their financial position and willing to calculate the returns and mitigate the risks.  They tend to be far more rational. At any point in time, there are active buyers out in the market looking for property.
  2. Passive Buyers – this buyer does not usually spend hours and hours of research on the net and looking at past sales data to buy a property at a bargain price. They simply accidentally see a house that grabs their attention and before you know it, they are the highest bidder paying a premium price.

The interplay of both types of buyers brings great results.  By maximising the visibility of your listing, the greater your chances are of attracting both active and passive buyers to create competition to deliver optimal outcomes for your vendor.


These days, if you are not advertising your listings on social media, it is hard to look your vendor in the eye and tell them you’ve done everything to get the very best outcome for them when selling their home.

Facebook is easily Australia and New Zealand’s most widely used Social Network. 1 in 2 Australians and Kiwis check Facebook every day and are checking it on average at least once every two waking hours.

Getting in front of the right eyeballs on Facebook though is not as easy as it used to be in the ‘good old days’.  To do it properly you need time and skill, or you can end up wasting a lot of your time, and inefficiently burning your vendors’ money.

So, where to from here if you don’t have the skills nor the time to manage Facebook ads yourself? 


ListingLogic is a suite of social media marketing tools to help you find more buyers, win more listings, and deliver better outcomes to your vendors. It has the technology to know where the most relevant eyeballs for your property listings are, and how to get in front of them.

It is far more sophisticated than a boost post, with proven results, delivering greater bang for buck for your vendors. It is a game changer in our industry, dramatically improving ROI on marketing spend.


ListingLogic is a practical, time saving, results-driven solution designed specifically for real estate.

Vendor-paid advertising packages start at $250 (ex GST).  

For more information about ListingLogic, contact or book an online demo.

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