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marketing spend and comparative analysis

Transparent ad spend tools you can share with your vendor in real time industry can start Measure and compare the performance of all ad spend.

 

There are generally three layers of value that can be measured:

Value to the vendor: quality demand generated by cost effective administration of their marketing dollar resulting in - enquiries, offers, bids on the day.

Value to the agent: quality demand surfaced - enquiries, offers, bids on the day + brand exposure in relevant business development areas, usable data creation, digital CV creation, competitive differentiation.

Value to the office: quality demand surfaced - enquiries, offers, bids on the day + brand exposure in relevant business development area, usable data creation, digital CV creation, competitive differentiation, talent retention, future proofing, data control.

All ad spend is equal but some more equal that others.
— listinglogic 2018