Whether you’re a well-established property manager with a large portfolio of clients and properties or you’re just starting out in the industry, it’s important to continuously think about how you can grow your rent roll to increase your monthly income. There is a number of different strategies you could use, but one of the most cost-effective ways is to leverage social media.
Social media is an undeniably powerful tool when it comes to digital marketing for real estate. Whetheryou work for a real estate agency or run your own property management business, it’s important to have a strong social media presence.
Facebook ads for Rental Vacancies
The days of checking for properties for rent in the local paper, or in the shopfront of a local agency, are long gone. Instead, Facebook is fast becoming one of the largest sites for tenants searching for rental properties, actively or passively.
With 1 in 2 Australians logging on to Facebook everyday, and checking it up to 8 times a day, every day, this should come as no surprise. It provides a large pool of relevant eyeballs. Promoting your properties for rent where people are already spending the majority of their media time makes a lot of sense.
But more than the opportunity to find tenants, the exposure that can be garnered from advertising properties for rent on Facebook is about asserting your authority in the property management space, in your marketplace, to grow your rent roll.
It’s not who you know, it’s who knows you
Discovered by social psychologist, Robert Zajonc in 1968, the Mere Exposure Effect states that when people are repeatedly exposed to something, they will develop a preference to it over time. In other words, the more familiar people are with something, the more they tend to like it.
Advertising your properties for rent and your brand, in a consistent way, is how you can turbo-charging your rent roll. You need to expose others to who you are, repeatedly, in a consistent manner, until you are clearly recognisable. The more landlords see you, the more confident they will be with your services.
Property Managers can take advantage of this phenomenon with the right social media marketing strategy. If a potential landlord had a list of local Property Managers to choose from, they would naturally lean more towards the ones they were more familiar with and had regularly seen their faces on their social media feeds rather than one they see for the very first time.
So to make yourself more approachable to potential landlords, make 2020 to year of ‘you’. Build familiarity with your local audience by consistently advertising your rental listings on social media.
The time-saving solution for Facebook ads for multiple listings
ListingLogic auto-creates Facebook carousel ads for rental listings and publishes them to potential tenants in your targeted geographic areas.
It provides a super cost-effective way to advertise multiple listings, from as little as $9.90 (ex GST) a listing per week.
It is a simple automated solution, requiring one click.
For more information on how to grow your rent roll utilising the ListingLogic platform, send us an enquiry.