Knowledge Hub
Insights & Resources.
Explore our collection of case studies, comprehensive guides, and expert webinars designed to help you master real estate digital marketing.
Blog6 min readThe portal lock just broke: agencies are now free to re-sequence their ad spend
For more than a decade, the biggest line item in an Australian agency's marketing budget was also the least flexible. On 11 September 2026 that changed — and the operational consequences land squarely on how principals plan a campaign.
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Blog6 min readHow to Renew Momentum for a Property Listing in 2026
A listing that has lost momentum does not need more of the same marketing. Learn how agents can refresh the audience, creative and campaign strategy to generate new buyer interest in 2026.
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White Paper12 min readWhy Principals Must Reclaim First-Publisher Advantage
How AI-led property discovery is rewriting the rules of origin, authority, and buyer access — a data-backed analysis for real estate principals across Australia and New Zealand.
Read PDF- White Paper14 min read
What the Data Really Reveals
Consumer behaviour in property marketing, decoded from real campaign performance data from Belle Property and Bayleys, distributed via ListingLogic's Meta and Google advertising platform.
Read PDF - White Paper4 min read
AI in Real Estate Marketing: The Risk and the Advantage
AI can launch a listing campaign the moment a property hits the market. That speed is a real competitive advantage — but run without the right infrastructure, it creates new categories of exposure most agencies aren't set up to manage.
Read PDF - White Paper4 min read
Meta's Andromeda Engine: What It Means for Your Campaigns
Meta has quietly rebuilt how it decides which ad even gets a chance to reach someone. What's happening, why it matters for real estate lead generation, and what ListingLogic is already doing about it.
Read PDF - Blog5 min read
Owned audiences are the ultimate competitive advantage for modern real estate
Your database is an intent engine. How activating first-party data turns every campaign into warm inbound leads, a future listing pipeline and a recruitment edge.
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How the changing digital landscape makes VPA a powerful engine for growth
Buyer discovery is no longer portal-led. Every vendor-funded campaign either strengthens your office or strengthens someone else — the question is where the long-term value accrues.
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Why Principals Must Reclaim First-Publisher Advantage
AI rewards the original publisher, not the secondary distributor. Why offices that control first publication will control visibility in an AI-led market.
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Turning Conversations into Conversions & Why Real Estate Needs a New Playbook
Advertising is becoming conversational. Why corporate real estate groups need structured data and automated, multi-layer campaigns to stay discoverable inside AI ecosystems.
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Case Study7 min readHow First Publisher Sequences Drive Better Open Home Attendance
An exploration of how sequential advertising strategies on initial publisher networks dramatically increase physical attendance at open homes.
Read- White Paper4 min read
Google Is Changing Display Advertising
What It Means for Real Estate Agencies - and Why It's Good News
Read - White Paper10 min read
Unlocking Consumer Insights from ListingLogic Data
Discover how ListingLogic data reveals deeper truths about home, lifestyle, value, and investment preferences across New Zealand and Australia.
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Guide8 min readThe Future of Real Estate Marketing Automation
Discover how top agencies are leveraging AI and automation to scale their digital presence while reducing operational overhead.
Read- Case Study5 min read
How Ray White Increased Vendor ROI by 45%
An in-depth look at how the Ray White Group implemented ListingLogic network-wide to achieve unprecedented campaign performance.
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Webinar45 min watchMastering Meta Ads for Property Listings
Join our performance marketing experts as they break down the exact strategies used to generate high-intent buyer leads on Facebook and Instagram.
Coming soon- Guide12 min read
The 2026 Digital Property Marketing Report
Our annual comprehensive analysis of digital marketing trends in the real estate sector across Australia and New Zealand.
Coming soon - Case Study6 min read
DiJones: Elevating Premium Brand Experiences
How DiJones utilizes ListingLogic to maintain strict brand governance while delivering bespoke digital campaigns for high-end properties.
Read - Webinar30 min watch
Integrating Your CRM for Automated Campaigns
A technical walkthrough on connecting your CRM (MRI, Reapit) to ListingLogic for seamless property data synchronization and campaign activation.
Coming soon - Guide10 min read
The Ultimate Guide to Vendor Paid Advertising
A complete playbook for real estate agencies to structure, pitch, and execute successful vendor paid advertising campaigns.
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Blog2 min read3 reasons why social media is non-negotiable for property marketing
Facebook is now over 15 years old. If you still haven’t jumped on the Facebook bandwagon when it comes to your real estate business we are here to have the tough love conversation you need about why it is no longer just a ‘nice to have’, but an essential for growing your real estate business. REASON 1: VENDORS AND LANDLORDS EXPECT […]
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Blog4 min readAdapting to a new type of spring
There’s still a chill in the air when it comes to spring property market activity. ‘Steady-as-she-goes’ is the key feeling in the market, making it essential to leverage your marketing tools to boost the visibility of your listings with choosy potential buyers.
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Blog6 min readLuxury Property Brokers lean into Social First Data Strategy
The London Broker takes up first publisher first protocol portals social listing prop tech
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Blog3 min readPromote your auctions and open homes for best results
With auctions on the rise again as we head into year-end, now is the time to use your marketing campaigns to drive interest in open homes and auction dates.
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Blog5 min readHow to have the tricky ‘price reduction’ conversation
How to have the tricky ‘price reduction’ conversation. Unfortunately, market conditions don’t always match up with vendor expectations when it comes to their sale price. Bringing those expectations in line with the market can be a challenge, though you know it’s in their best interests to have realistic expectations from the outset.
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Blog1 min readBoost Your Posts Without Extra Fees
Apple service fee for 'boosted' posts. Listing Logic's solution could prove hugely beneficial to impacted businesses as they can boost posts via our simplified offering without paying the 30% charge, saving them money.
Read- Case Study2 min read
"The Most Significant Change to Real Estate Marketing in Recent Years."
Discover how Michael Stewart transformed real estate marketing with Be Seen by ListingLogic, generating unprecedented results and attracting high-intent buyers for his listings.
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Blog3 min readHow to make your real estate marketing content stand out
Putting together digital ad content is fairly straightforward; there’s no need to completely reinvent the wheel when you take your ad campaigns from print to online – but a few key tips and tricks can help ensure your content stands out from others. Use your words Before you start composing the text for your ad […]
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Blog2 min readSpend your time nurturing your marketplace, not on the ‘mundanes’ of marketing
These days, if you are not advertising your listings on social media, it is hard to look your vendor in the eye and tell them you’ve done everything to get the very best outcome for them when selling their home. But, it’s a little complicated… having the time and know-how to manage multiple ads, create […]
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Blog2 min readWhy you have to “Pay to Play” on Facebook
Any reputable digital marketer will tell you that if you’re serious about your Facebook real estate marketing, you need to pay to play. The days of being able to promote your real estate business successfully for free on Facebook have well and truly passed. Facebook real estate is in short supply If you think of […]
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Blog5 min readPreparing your pitch for vendor paid advertising
Convincing clients of the necessity of vendor paid advertising can often come down to providing social proof - and your own faith, as a real estate agent, in its effectiveness. We have some essential tips and tools to use when you’re pitching VPA to new clients.
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Blog2 min readReal Estate Agents: How to turbo-charge your brand
Have you ever wondered why some real estate agents do well and others struggle? How can a salesperson in one suburb write $700,000 in gross commissions while another one in the same area struggles to keep their job? Why do some agents have vendors knocking down their door to give them listings, while others have […]
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Blog2 min readDigital marketing for Property Managers
Boosting your profile to grow your rent roll and attract new landlord customers can be tough when many tenants and landlords insist they can manage the business of renting themselves online.
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Blog1 min readClear your listings before they hit the market
Rather than a vendor splurging on the top-tier portal advertising packages straight-up, there is a growing number of agents advising their potential vendors to spend less, but spend it on a highly sophisticated and targeted Facebook and Instagram advertising strategy. Social media takes the property to prospective buyers, before they go looking for it on […]
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Blog4 min readHow to Market Real Estate Listings to Millennials
It’s impossible to have a conversation about successful modern marketing strategies without talking about millennials. With good reason. This unique and influential generation has come of age to become a large and crucial audience. That is particularly true for real estate, with millennials reaching their peak earning and buying power. Here are five tips to […]
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Blog2 min readConnecting with community to disrupt the disruption
Remember the days when COVID disruption was described as “unprecedented”? Since then real estate consultants have come a long way in how they operate, rapidly adapting to use digital tools for everything from client meetings and appraisals to auctions, and experimenting to find the best platforms for effective online marketing. For listings already in the […]
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Case Study2 min readSteve and Miriam Davis, Harcourts Case Study
Steve and Miriam Davis, Harcourts Case Study with ListingLogic
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Case Study1 min readScott Palazzi Loan Market Case Study
Scott Palazzi’s 15 years of experience in finance and mortgage broking, all started with a passion to help people manage their finances better. Scott loves every facet of mortgage broking, whether it is helping first home buyers find the right mortgage partner, buyers wanting to build or find land and home packages, or investors looking […]
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Blog4 min readHow real estate agents can get leads from Digital Marketing
Generating real estate leads used to mean hard work, cold calling, door-knocking, handing out business cards anywhere or everywhere, and relying on customers for word of mouth business.
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Case Study1 min readBeth Tweedie, Bayleys Property Amplify Case Study
With more than a decade in real estate, Beth Tweedie from Bayleys Whangarei has seen plenty of changes in both the real estate market and the marketing strategies that get the best results for vendors.
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Blog2 min readHow to win more listings, and deliver great outcomes to vendors
More than 10,000 agents across Australia, New Zealand, and America have discovered a better way to publish, at scale, eye-catching, automatically created and highly targeted ads to Facebook, Instagram and the Google Display Network with a single click. It’s called ListingLogic, and it’s a game changer. ListingLogic gets your ads in front of more people […]
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Blog3 min readWhat are dynamic ads and what it means to real estate
One of the best things about digital marketing campaigns is that existing tools are always improving and new tools are always being developed. One particularly useful tool is Dynamic Product Ads for real estate, also known as DPAs.
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Blog3 min readLeverage the power of Google to find your audience
We all know an effective marketing or branding campaign is all about getting your ads in front of the right sets of eyes. Traditional, often print-based, marketing campaigns such as newspapers and billboards rely to some extent on predicting where and when your target market will be, so they see your ads. What digital advertising […]
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Blog3 min readBusiness brokers: Make your pitch stand out from the crowd
In today’s competitive environment, creating a pitch presentation that stands out from other business brokers is crucial in landing new clients. Here are some things to consider when preparing to meet new clients and pitching for new business.
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Blog3 min readAre you relying on obsolete technology to market your rental listings? Is there a better, more cost-effective way?
LISTINGLOGIC – TODAY’S FACEBOOK ADVERTISING SOLUTION FOR RENTAL PROPERTIES The days of checking for rental properties in a newspaper or in the shopfront of a local agency are long gone. When Australians are looking for a property to rent, they head online. In the past they went to the traditional portals but increasingly they’re looking […]
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Blog4 min readTips for Instagram marketing success
Instagram – that’s just for fashion influencers and people who like to photograph their food, right? Wrong. This visually-driven social media platform, which is owned by Facebook, has evolved a lot in recent years to become an extremely useful marketing tool, for listings, and particularly for personal branding. The addition of features such as Reels, Instagram Live, and Stories and Highlights, along with interactive tools like stickers, polls and emoji sliders, all mean the platform is a lot more flexible.
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Blog2 min readA quick re introduction
founder prop tech property portals data
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Blog4 min readHow to get the best from Facebook for real estate in 2022
Facebook success for your business isn’t about beating the algorithm, it’s all about making it work for you. Learn more how Facebook's algorithm works for you real estate business.
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Blog2 min readAnnouncing the ListingLogic Advertising solution for rental properties
ListingLogic announce an automated solution to deliver simple, quick and cost-effective advertising for rental listings on Facebook and Instagram. GET YOUR RENTAL LISTINGS SEEN IN AUSTRALIA’S LARGEST DIGITAL MEDIA SPACE As 70% of Australians are active social media users, it makes sense to promote properties where people spend their media time. Facebook is now one […]
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Blog4 min readTo boost or not to boost…
Boosted posts may not be the best boost for your listings There is a big difference between boosting a Facebook post and creating Facebook ads. ‘Boost’ is the name given to the button that appears on a Facebook post, which allows you to turn your post into a sponsored ad. It enables you to bust […]
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Blog2 min readChange is in the wind – how to be ready
If there’s one thing the ups and downs of the past 18 months have taught us it’s that change is the new normal! Changing market conditions and some unpredictability can seem like a challenge for your real estate business but there are simple things you can do to make sure you’re set up and ready […]
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Blog4 min readGo deeper with your personal brand
You already know that building your personal brand is vital for growing your real estate business. But it’s not just about potential new clients knowing your name. You need to build depth into your personal brand, so those potential new clients know they can trust you with one of the biggest financial decisions they’ll make […]
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Blog2 min readHow First-Party Data Empowers Real Estate Agents to Maximize Their Digital Advantage
Boost real estate marketing in NZ & AU with first-party data. Personalize campaigns, nurture leads effectively, and generate better conversions. AI discoverability.
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Blog6 min readReducing your reliance on portals
Find out why there’s never been a better opportunity for real estate agents and their teams to reduce their reliance on listings portals and drive traffic back to their websites. Time is up for listings portals. Welcome back to your website – your number-one sales and marketing tool!
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Blog2 min readBy maximising the visibility of your listing, the greater your chances are of attracting both active and passive buyers to deliver optimal outcomes for your vendor
Get better outcomes for your vendors using social media Knowing you are doing everything to secure the best price for your vendors is paramount to success. Creating an atmosphere that promotes competition between buyers will assist you in achieving the best possible price for your vendor. There are two distinct types of buyers: Active Buyers – […]
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Blog3 min readThe Importance of Hashtags
Amplify your campaigns with the power of hashtags Hashtags on your social media posts can be one of the best tools at your disposal in helping your digital content find a wider audience – but they’re also one that’s often overlooked. Hashtags – those little labels on social media posts marked with a # – […]
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Blog4 min readHouse Hunting checklist: A game changer for real estate agents
A house hunting checklist for your new buyers is the perfect way to showcase your abilities as an expert agent – and convince new customers that they’ve made the right decision in partnering with you.
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Blog1 min readNew listing content: How thirsty is too thirsty?
New listing content: Inherently Social and a powerful source of new data and consumer traffic.
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Blog4 min read1. Increased Visibility and Brand Recognition
Learn how first publishing property listings on your own channels boosts visibility, SEO, leads, and client relationships in real estate.
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Blog2 min readNew property listings are one of social and digital media's most effective content categories
New property listings are one of social and digital media's most effective content categories - Here's 12 Reasons Why
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Blog2 min readIs Apple changing the rules for everyone or for itself?
The ongoing friction between Apple and third party app providers, like Facebook, has resulted in Apple declaring that Apple device owners will soon be asked to opt in to their IDFA [ID For Advertisers]. Created by Apple in 2012, an IDFA is a unique code that is used to identify your Apple device in a way […]
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Blog5 min readDawson Scott; Chief Technology Officer at Reapit leads AI-driven CRM systems to transform the UK property industry
prop tech UK property market facebook advertising listinglogic realestate
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Blog4 min readWhy organic content and paid advertising go hand in hand
Advertising campaigns work best when they’re multi-layered. It means you’re finding as many different ways to get your properties or your brand in front of the right people as you can. It’s why, though paid campaigns are essential, organic social media content still has an important role to play in your overall digital strategy. While […]
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Blog4 min readEnd of the year message from our CEO 2021
Creating connections that matter in turbulent times 2021 has been another interesting, often challenging, year. In the real estate sector, as well as Covid lockdowns and closed international borders, agencies have been dealing with a sharp decrease in listings – down to 14-year lows. These challenges have driven us all to find new ways of […]
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Blog1 min readAI Discoverability and the "First Publisher" Protocols
"Discover how social media lockout threatens real estate agencies—impacting brand visibility, lead generation, content ownership, and AI-driven search performance."
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Blog4 min readSave time – outsource to the experts
As a real estate professional, how many times do you hear people say they’re considering selling their property themselves in a bid to save money on fees and commission? In response, you’ve probably said, or at least thought: “I bet I can get a better result for you, faster because I know the market for […]
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Blog3 min readTaking the chill out of cold calling
With increased competition for real estate listings, cold calling has never been more important. Find out how to get the most from your calls, and how the right digital marketing strategy can take the chill out of that first contact.
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Blog3 min readPrepping for the holiday season - starts now.
Stack the deck in your favour by boosting your personal brand now so you’re ready to hit the ground running with hot leads and new listings in 2023.
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Case Study2 min readProof lies in results
When it comes to adopting a new technology or a new tool, it’s not just about being faster, cheaper or simpler – it’s about getting great results! That was Grant McLean’s thinking when he first heard about ListingLogic’s digital advertising platform. With a background in marketing and a strong online presence, Grant, a sales consultant […]
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Blog7 min readBe a better broker, without having to be a digital marketing expert
Automated digital marketing, means time back to re-invest in your broking business. Free yourself up to create ad campaigns that connect with customers and grow your business.
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Blog3 min readBreathe new life into stale listings
Breathing new life into “stale” listings can be a challenge in a competitive market, but a fresh approach and some new tools can help.
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Blog3 min readReal Estate Marketing Trends You Should Know in 2022
With 2022 well underway, have you thought about your real estate marketing strategy for the year? A marketing strategy, whether it’s for your listings, your personal brand or a company real estate brand, should not be just “set and forget”. Just as you would a business plan, it’s a good idea to regularly review your […]
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Blog3 min readDigital marketing: How to convince your vendors
Convincing skeptical vendors to use a digital marketing campaign to help sell their property can be a challenge. Some vendors are resistant to the cost of any marketing at all; some are still tied to the reassurance of seeing their home in print; some might think an online listing is fine, but social media is […]
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Blog4 min readKeeping it social – winning social media bios for real estate agents
<LL blog – Social Media Platforms Bios for Real estate agents>
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Blog2 min readWhy quality reach is more important than impressions
A game of smoke and mirrors can be sometimes played with Facebook ads reporting. That is why it is good to understand just what the metrics mean, and what is important to track for your business. Two of the most commonly confused metrics are reach and impressions, so here is a crash course on the difference. Reach is the total number […]
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Blog4 min readHelp your vendors understand the power of digital marketing
Your challenge as an agent is to help those vendors understand the power and reach of digital marketing, particularly on visually-focused social media platforms like Facebook and Instagram, and to demonstrate that it often offers far better return on their advertising investment.
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Blog1 min readCan landlords do a better job of finding tenants than you?
Announcing the ListingLogic Facebook advertising solution for rental properties . The internet is flooded with advertisements targeting landlords with offerings such as ‘a better way to rent your property’, ‘advertise your rental property without an agent’ or ‘cut out the middleman and improve the return on your property’. With the advent of social media, property owners […]
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Blog3 min readWhy Principals Must Reclaim First-Publisher Advantage
Real estate discovery is shifting from search to AI conversations. Learn how ListingLogic’s structured data, first-party audiences & automated campaigns make your listings visible in AI-driven buyer journeys and protect agency advantage.
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Blog3 min readWhy real time results matter
We talk a lot at ListingLogic about the availability of real-time results for your digital marketing campaigns. But what does that mean, and why does it matter?
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Blog3 min readThe modern way to build your rent roll – Facebook ads
Whether you’re a well-established property manager with a large portfolio of clients and properties or you’re just starting out in the industry, it’s important to continuously think about how you can grow your rent roll to increase your monthly income. There is a number of different strategies you could use, but one of the most cost-effective ways is […]
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Blog2 min readHow marketing automation can help increase ROI
If you think automation can’t be used to make your real estate business more efficient and successful, think again. Too often automation is dismissed as too complex or expensive to be used for day-to-day business tasks. In fact, that is exactly what it can and should be used for; to take those routine repetitive and time-consuming jobs like setting up digital marketing campaigns.
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Case Study3 min readHara Jeng, Ray White Howick Case Study
Hara Jeng, Licensee Salesperson, Team Anton, Five AM Realty, RW Howick success with Be Seen (powered by ListingLogic)
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Blog1 min readThe Death of Third-Party Cookies
Apple service fee for 'boosted' posts. Listing Logic's solution could prove hugely beneficial to impacted businesses as they can boost posts via our simplified offering without paying the 30% charge, saving them money.
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Blog6 min readEffective social posts for real estate
Go beyond listings and sales results with your social media strategy to create content that is useful for your audience. Here are a few creatives ideas to try for agents and property managers.
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Blog3 min readAmy Drinkwater appointed Head of Partnerships at ListingLogic
ListingLogic appoints Amy Drinkwater as Head of Partnerships to drive innovation and expand alliances in real estate digital marketing across AUS and NZ
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Blog2 min readClick through rate explained
Campaign costs, conversion costs, acquisition costs: they all start with a click. CTR stands for click-through rate and measures the ratio of clicks (how often someone clicked on your ad) to impressions (how many times your ad was served). Facebook calculates your CTR by dividing an ad’s total number of clicks by its total number […]
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Blog5 min readPut the ‘you’ into unique
As a real estate agent, what makes you stand out from the opposition for buyers? Go beyond cliches and predictable statements to surprise customers with a unique service proposition (USP) that stands out and tells them why they should choose you. Learn to put the ‘you’ into unique when it comes to your personal brand.
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How does ListingLogic connect to my CRM?
ListingLogic integrates directly with the industry's leading CRMs — including MRI Software, Reapit, VaultRE, Rex, and Agentbox — via secure API feeds. Once connected, your listings synchronise automatically and campaigns can be generated the moment a property status changes. (Final answer copy pending client review.)
Do I need marketing experience to use the platform?
No. ListingLogic is designed for real estate professionals, not marketers — campaigns are generated, optimised, and reported on automatically, so you can launch professional-grade advertising in a few clicks. (Final answer copy pending client review.)
What platforms do the ads run on?
Campaigns run across Meta (Facebook and Instagram), Google's advertising ecosystem, property portals, and programmatic display networks, all coordinated from a single platform. (Final answer copy pending client review.)
Can I use my agency's custom branding?
Yes. ListingLogic is white-label ready — campaigns, reports, and dashboards can carry your agency's brand identity, colours, and domains, with brand compliance enforced automatically across every office and agent. (Final answer copy pending client review.)
How is vendor reporting handled?
Vendors receive transparent, real-time reporting on impressions, clicks, and enquiries, giving them a clear view of how their property is performing and a demonstrable return on their advertising investment. (Final answer copy pending client review.)
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The Philosophy
“Knowledge is the catalyst for growth. We believe in empowering real estate professionals with actionable insights, data-driven strategies, and the educational resources needed to master digital marketing.”